For a simple way to make URL links with special labels you can use pairs of square brackets [[ ] [ ]] in the source text (as I have done above). Or you can use
html, but then you need to remember to put the closing of 'a' at the end! -- notice the closing 'backslash a' in the source text.
See TextFormattingRules for more details.
-- MarkCutkosky - 31 Aug -- fixing a couple of bugs.